Lu, the digital influencer created by Magazine Luiza, is considered the world's largest virtual influencer. Launched in 2003, she has become a digital icon, known for her charismatic personality and active engagement with the public. Lu is the recipient of numerous awards, standing out as a central figure in advertising campaigns, social media interactions, and the company's marketing projects. Her success is attributed to her ability to authentically connect with consumers, offering tips, promotions, and news in an accessible and fun manner.